Increase revenues. Cut costs. Improve profitability. Operator-led strategy and execution for growth-stage companies doing $2M–$20M in revenue.
Two ways we work with companies — direct advisory engagement, and a growing library of operational resources.
Operator-led advisory for founders who need a senior partner in their corner. From strategic guidance to hands-on execution, we offer three engagement tiers designed around how you actually work. Bi-weekly strategy calls to full fractional Chief of Staff — you pick the level of involvement.
Learn MoreOperational playbooks, financial models, and strategic frameworks distilled from three decades of building and turning around businesses. Practical tools designed for mid-market operators — not theory, not workshops, not generic templates.
Launching SoonX Holdings was founded in 2013 to formalize a practice built over two decades: helping mid-market companies navigate inflection points that require both financial acumen and operational discipline.
Our principal, Carey Grainger, brings 30+ years spanning Wall Street (Lehman Brothers, Salomon Smith Barney, Citigroup), healthcare operations, real estate, construction, and strategic advisory. The result is advice grounded in real P&L experience — not frameworks from a textbook.
“The gap between $3M and $30M isn’t a strategy problem. It’s an execution problem with a capital structure on top.”— Carey Grainger, X Holdings
30-minute intro call. No pitch deck, no pressure. Let’s talk about where your business is and where you want it to go.